The top advertising companies all understand the importance of SEO in digital marketing. They know how to create content that will go viral, design sites and pages that make people stop, browse and share.
Take a look at some of the tips below that SEO experts like them apply to ensure great traffic for their clients’ websites.
Have a strategic approach to keywords.
People’s search online has become more and more specific. Before, keywords people used were more simple, with something like “potato chips” or maybe “swimsuits.” Now, users often take the specific route with keywords like “salted potato chips in Boston” or “high-waisted swimsuits in LA.” This is called the long-tail keyword approach. It is better for websites as search engines see these keywords as more naturally occurring, which translates to higher conversion rates.
Create original content.
No matter what type of content you produce and publish, the number one rule is to ensure that it’s always original: this means avoiding having the same content or text appearing at two different URLs. That’s why republishing content is a big no-no in SEO. Not only is it a copyright infringement, but it also decreases the reputation of your site in search rankings. To ensure that your content is always original, you can check them using tools like CopyScape and Screaming Frog.
Avoid keyword stuffing.
Years ago, search engines used to take into account the number of times a particular keyword has appeared on your content. Now, repetitive use of keywords is not taken too much into account. Rather, how relevant your content is to the keyword should be your primary concern.
Stuffing keywords, rendering content to be read unnaturally will decrease the value and credibility of your site. Instead, focus on strategic keyword placement, making sure they appear as natural as possible in your content.