Are you planning to open a retail store soon? It is an excellent decision on your part. People may love the convenience of online shopping, but they still gravitate to the hands-on experience of physical stores.
But before you begin, it is important to understand how people move about in stores. That way, you will know where to put pallet racking full of merchandise for maximum effect.
You are responsible for three tasks when organising your store: product placement, allocating floor area and planning traffic flow. Floor space is self-explanatory, as is traffic flow – you have to ensure that there is enough room for shoppers to move at all times. But perhaps the most important is product placement because it needs regular tweaks.
Simply put, you cannot place the same products in one spot every time, considering the factors, such as manufacturer deals, promotions and product seasons.
The next consideration is the traffic flow. Understanding how people move inside the shop is important in driving attention to any great deals you might offer. Groceries like to put high-margin products at entrances and exits. It is easy to grab the attention of people at checkout lines, as they often have anything else to look at. Placing a few items in these areas is an ideal strategy to make customers do a double take.
The Decompression Zone
Allot some space for the so-called ‘decompression zone’, a critical area for your shoppers. It is where shoppers go as soon as they walk through the door. The decompression zone’s importance lies in giving customers some breathing room before they take in everything you have on offer. It could be a good wide open space where they can see the entirety of the store. Or perhaps you can ask your staff to greet incoming customers there.
Understanding how customers move around stores is important when planning the design of your retail shop. Use this guide to create an environment that makes customers comfortable and willing to buy.