Managing multiple retail stores is tougher than running just one. For one, you could efficiently micromanage everything because your operations are all consolidated. So how do you deal with running several retail locations?
ReverseLogix shares some useful tips.
Train Your Employees Well and then Retrain
Several stores mean a constant influx of employees. You must make sure all employees, both new and old, are trained according to a company-wide working standard. While every retail location would naturally have a different culture, your customers would always expect the best service regardless of the location.
Prioritize Process and Performance
While employees-of-the-month impact business processes positively, you still need to ensure that there’s a specific process that your employees must adhere to. For this, you need to establish metrics, monitor, and then evaluate to compare the performance of all your retail locations. Once you’ve identified your best-performing processes, employees, products, and locations, you could use that information in your other locations to enhance customer satisfaction and profitability.
Track Your Cash Flow
Profitability is key to success. This means you should use your cash flow well. You need a solid budget and financial plan. You also have to review your budget and financial statements consistently.
Leverage Your Vendors
Because you have multiple retail locations, you probably order your supplies in bulk, which means you could get great discounts. But this would only work if you have a clear system for ordering and ideally, as fewer vendors as possible so everything is coordinated. A reverse logistics service expert also advises that you implement a returns management system to make returns easier on you, your customers, and your vendors.
Constant Communication is Key
Creating a cohesive culture is tougher if you have several retail sites, but it’s possible. Drop by all your stores as frequently as you can because it can help you connect with your employees and customers. Supplement your efforts with a dedicated Facebook group, video chats, and messaging apps.
Running multiple retail sites requires fortitude, dedication, and flexibility. But you could do it too by following the tips mentioned above, and with lots of help from your employees.