Businesses rely on different kinds of ways to call attention. There are offline marketing strategies involving flyers and signboards. There are online marketing techniques such as digital signage and banner ads. If you are in the business of providing these to customers, you know that it's not enough to come up with good content. Whether digital or not, your new printing franchise needs these to succeed:
Ads are geared toward action. You are showing customers an impactful message in order to make them do something. A mobile ad, for instance, aims to get a phone user to download a business app. This seems easy, but what motivates your target to actually do it? Think about how relevant the digital display is to them. Will it give them something valuable in exchange for offering the app a place on their phone?
Attention to Noise
There is a lot of noise online, and that makes the job of designing ads hard. You don't want them to blend in with all the other clutter on display. It doesn't help that, apparently, people are good at ignoring ads. You will want something that does not just attract attention; you want to keep that attention. Use bold, impactful statements–not necessarily wordy. The ad should rise above noise even if it isn't the biggest one on screen.
You want digital displays that are relevant in the current world. Who can blame you for wanting to use a meme? However, it's important that you are using a meme and not misusing it. Taking it down might not repair the damage it can cause the business. You do not want that backlash. You also do not want to use a meme or phrasing that is not relevant anymore, so it's important that you are tuned in to the latest online terminologies.
In a world that relies on everything digital, displays can either blend in or stand out. It's up to you to design them to be the kind that gets results.